Look-a-like Audiences: Extend your Ad campaigns

Do you have an existing list of patient’s or leads with high potential? If so, you can upload those contacts into Facebook’s ad platform as a Custom Audience. It doesn’t matter if your list is small, because Facebook will help you parlay your small list into a much larger list through “Look-a-like” targeting.

They do this by analyzing the behavior patterns, demographics and preferences of your list to create attributes that match other Facebook users with similar behavior patterns demographics and preferences.  These new targets are called a “look-a-like” audience.

Facebook can extend the reach of your campaigns by letting you target these new prospects with ads. These new prospects also extend the reach of your campaigns through their interactions when they like and share your ads.