The importance of social networks in healthcare marketing is growing every day. With more than a billion users, Facebook is arguably the best social networking platform for healthcare client acquisition.
Here are 6 reasons why Facebook should be uses as part of your core healthcare marketing system.
Your Patients Rely on Facebook
A recent survey conducted by National Research Corp reveals that 40% of patients use social networking sites for gathering health related information and 94% of that group trusts Facebook.
There is nothing better than directly communicating with the potential customers, online. Facebook provides this direct communication with your healthcare patients. Giving feedback, on Facebook helps healthcare professionals maintain continuity with patients as well as show potential patients they are engaged.
You can share numerous types of content. From educational videos with tips, to editorial posts, to infographics and audios, you have plenty of options to communicate and inform your followers. This is certainly an advantage for healthcare professionals as they can mix-n-match their promotional campaigns with content to keep the viewers engaged. Providing useful information or tips will enhance your image.
Target Local Audiences
Healthcare professionals typically focus on local markets. Facebook provides the absolute best tools to create targeted audiences for promotions.
If you have a Facebook page then people who have ‘liked’ your page and become patients can rate you directly. They can also leave useful testimonials which may help convert others to your practice.
Visitors will be able to see your ratings and feedback. This is a very effective marketing tool as positive reviews and feedback provide the “social proof” most people seek when deciding on a new product or service. Positive social feedback can quadruple your conversion rate.
Last but not the least, you can use the analytics from your Facebook page to help you understand the demographics and preferences of your audience. By understanding these dynamics, you can refine your marketing tactics so they truly resonate and convert.
The above are just few reasons why you need to develop a strong presence on Facebook and take advantage of the it’s free tools. For more information on how to use Facebook and other social platforms to grow and protect your business, call (512) 887-1067 to request a free strategy session.