Customer Advocacy is not a program. It is earned through exceptional experiences customers have with a brand. These days, marketers must offer instant value upon recognition of individualized triggers. Your customers demand that you acknowledge and inspire them in those micro-moments to advance their causes and lives. Engagement and Continuity Marketing defines who to engage with, the right time to engage them, and how to construct and distribute personalized experiences when they count. These quick-fire interactions engage your customers and create advocacy.